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I HAVE AN IDEA

HAPPY PISCES — HORECA VEGAN FISH SHOP

WEB DESIGN
RESEACRH
PRODUCT DESIGN

Brief description

Revolutionary fish meat produced artificial to help our planed reduce climate change and save fish that we throw away from sea.
Reduce your global warming footprint

CHALLENGe

HRMT the challenge of transforming Happy Pisces Foodtech Startup's project into a visually appealing and user-friendly platform. The goal was to communicate the urgency of addressing industrial fishing and food wastage while creating a seamless and engaging experience for the audience.

solution

To address this challenge, HRMT conducted a thorough analysis during a waiting period for materials. The focus was on showcasing the main products, caviar, and salmon meat, using vibrant colors to evoke positive emotions and maintain a connection with the eco-friendly theme. The result was a nurturing website that effectively communicated the client's vision, featuring animated branded style and providing a comprehensive platform for information, storytelling, products, recipes, and easy ordering.

SERVICES

UX\UI design
AniMAtion
Brand Identity
Development

SECTOR

FoodTech
EcommERCE
development time

1 week

tools
Figma, Photoshop
team
Lead UX/UI Designer

denys yavorsky

Art Director

danylo harmatenko

PROCESS STEPS

Happy Pisces Foodtech Startup 



Industrial fishing is the problem that this startup solves. The founders noticed a trend that people were increasingly starting to waste food and fish is a huge percentage of this story. They realised that every day people were throwing away millions of kilograms of fish that had recently been caught and was already spoiled.
This harms our environment and affects climate change and the human footprint in it. That is why they have found an effective solution, especially for vegans, which is plant-based fish meat that allows people to enjoy the juicy taste of fish and at the same time make the world a greener place.




The goal that we set for ourselves is to refine an already existing project and make it more friendly, allowing people to dive into the problem and help fix it at the same time.

Our vision: This time we had plenty of time and were waiting for some materials from the customer. During that time, we decided to conduct a thorough analysis and find out what would be the best solution for this project.



The main products of this company are caviar and salmon meat. We used these colors, which will simultaneously highlight the sites while maintaining positive emotions and coolly display the product and the entire product line.

Another feature of this company was automatic work for three locations for human convenience. 



In general, we managed to create a nurturing website where you can place all the necessary information, storytelling, products, recipes, and so on. Everything to keep the audience engaged and satisfied.

The client received a website that starts with the animation of his branded style, where a person can find everything important about the product and order it immediately

Hey harmata! I have an idea

Processing of the form usually depends on the workload, but we usually get back to you within 1 business day. WE CARE ABOUT OUR CUSTOMERS, SO IF YOU HAVE ANY ADDITIONAL QUESTIONS — WRITE TO US BY EMAIL

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